• 21 May 2025

Rebranding is more than just a name or logo change; it’s a comprehensive overhaul of how an organization presents itself to the ever-changing world. For global corporations, this means managing a synchronized transition across multiple languages, markets, and communication channels. It’s a high-stakes challenge that demands speed, accuracy, and consistency—all of which Mediawen delivers with unmatched expertise.

OPmobility, during its recent brand transformation, is a prime example of how having a reliable solution in localization can make rebranding localization a seamless task.

Why Rebranding Demands a Robust Localization Partner

Rebranding requires a rapid, cohesive rollout of new messaging across diverse formats and languages. The stakes are even higher for organizations operating across multiple regions, where localized communication is critical to maintaining trust and engagement. From press kits to videos and marketing campaigns, every piece of content must reflect the new brand identity without losing its relevance in local contexts. 

Mediawen: The Ideal Solution for Rebranding Needs

Mediawen’s end-to-end localization services were instrumental in ensuring a seamless transition. Here’s why Mediawen is perfectly suited to support rebranding initiatives:

· Responsiveness to Requests: Rebranding timelines are often non-negotiable, requiring partners who can act swiftly. Mediawen’s team is highly responsive, ensuring that urgent localization needs are addressed without delay.

· Rapid Turnaround Times: Mediawen’s hybrid AI-human approach allows for quick processing of content. Depending on the volume, projects are turned around in as little as 24-72 hours, helping clients meet tight deadlines with ease.

· Versatility Across Content Types and Languages: Whether it’s text-based materials, voice-over recordings, subtitles, or multimedia assets, Mediawen handles all content formats with precision. Additionally, Mediawen can localize into any language, ensuring consistent messaging, regardless of the target market.

What Mediawen Delivered for OPmobility

During its rebranding from Plastic Omnium to OPmobility, the organization needed a localization partner capable of adapting a variety of content, like a press kit, advertising video, and letter, into 19 languages—quickly and accurately. Mediawen’s comprehensive service ensured that every aspect of the rebranding was aligned with the new identity.

The seamless handling of the video received on the evening of the event, localized and validated within hours, allowed OPmobility to broadcast their message worldwide the very next day. This rapid turnaround ensured that OPmobility could maintain momentum and capitalize on the global attention generated by their event. By meeting the tight deadline without compromising quality, Mediawen enabled OPmobility to achieve synchronized communication across continents, amplifying their brand’s impact and securing a strong foothold in diverse markets. This achievement was made possible by Mediawen’s integration of AI-powered tools, expert linguist validation, and a meticulously designed workflow that ensures speed, accuracy, and adaptability without compromising on quality.

By leveraging Mediawen’s platform, OPmobility experienced:

· Flexibility and reliability: Mediawen’s model ensures optimal speed and quality, capable of meeting the demands of any project without compromising precision. In this case, Mediawen’s service was able to maintain the format and quality standard for all forms of media for OPmobility’s communication campaign in 19 languages, including vastly different languages like Arabic, Japanese, Korean, Hindi, etc

· Fast and comprehensive Service: As an all-in-one solution, Mediawen simplifies the localization process by handling everything—from initial transcription to final delivery in 24-72 hours. To effectively address different markets from Asia to North and South America, Mediawen was able to deliver the project within 24 hours. The speed and synchronicity of the service allow optimal synergy and leverage effect on all types of media and social networks.

· Secure and GDPR-Compliant: Mediawen’s platform is built in-house and fully compliant to European data security standards. OPmobility’s data is hosted securely on a bare-metal server that’s been proven secure with zero data leaks.

· Client-Centric Approach: Mediawen’s small, agile team allows for responsiveness, customization, and adaptation to the unique needs of each client and project.

Ready for Your Rebranding Journey?

Rebranding is a pivotal moment for any organization, and having the right localization partner can make all the difference. Mediawen’s responsive, versatile, and secure services ensure a smooth, impactful transition, no matter the complexity of your project.

If you’re planning a rebranding initiative, let’s discuss how Mediawen can help you achieve a seamless global transformation via:

Email: hello@mediawen.com

Or book a meeting with us by clicking here.