Expand Global Reach by adapting technology in vi eo lo alization for e-learning

Oceanskills is an online learning platform and a longstanding partner of Mediawen. Beyond being a valued partner, they stand as a prime example of how businesses achieve their goals in the global and localized distribution of video content through the support of a competent tech partner in localization, such as Mediawen.

The journey began with Franck Tami, the CEO and founder of Ocean Skills, and Erwan de Kerautem, the CEO of Mediawen, sharing a vision to develop an e-learning course on sailing and navigation. Franck envisioned a comprehensive course for a global audience, making localization and accessibility a priority from the outset. According to Franck, "After covering the French-speaking market, we aimed to enter the English-speaking market in Canada, which is both French and English-speaking. Therefore, quick and cost-effective access to our resources in English was crucial."

The vision faced challenges:

  • 1. How to transcribe, translate, post-edit, and dub 300+ domain-specific videos from French into any language effectively?
  • 2. How to do it cost-effectively?
  • 3. How to do it in a time-effective manner?


Ocean Skills had filmed an extensive course, covering over 300 videos on various aspects of sailing and motor boating in French. To make this content accessible to a broader audience, the course had to undergo several localization steps, each posing potential difficulties in finding suitable solutions.

Traditional solutions could be costly. For instance, manual translation, given the specialized vocabulary, would cost 50 euros/minute. Multiply that across transcription, translation, post-production, and voice-over, and the cost per video could escalate to hundreds of euros. However, in a landscape where audience awareness is increasing, and competition is tierce, accessibility and inclusivity are vital for gaining a competitive edge.

Moreover, each stage is time-consuming - finding a credible company, project progression, and quality checks. Enter Mediawen, with its extensive experience and an ail-in-one platform for audiovisual localization: MEDIAWEN·HUB.

MEDIAWEN·HUB streamlines the video localization process by combining transcription, translation, post-production, and automatic dubbing into one platform. lt's not just inclusive; it's collaborative. Teams can operate in separate spaces (assets), where managers monitor projects, members work simultaneously, and clients track progress or check quality.

Mediawen also offers a service where it collaborates with trusted LSPs to handle a client's project from start to finish. This symbiotic relationship, built on trust over the years, allows clients to deposit their projects with Mediawen, creating more work opportunities for professionals.

Both options share the goal of making audiovisual localization easier. Ocean Skills chose the first option, with Mediawen accompanying them from video shooting through all localization processes.

The results :

  • - MEDIAWEN·HUB saves time by optimizing workflow and integrating Al-assisting features.
  • lt is an online collaborative platform, that provides flexibility.
  • Each step is simplified with Al assistance, including Speech-to-Text, Machine Translation, and Text-to-Speech.
  • MEDIAWEN·HUB saves budget by automating repetitive tasks and optimizing workflows.
  • The platform incorporates a glossary for specific vocabulary, cutting costs for specialized content
Average price range of high-volume European languages

As a result, all Ocean Skills courses have been processed on MEDIAWEN·HUB.

Franck stated, "We chose to dub our videos with the MediaWen solution, which allows us to generate the scripts in English and have them read by a very realistic synthetic voice."

Collaborations encounter challenges, and Mediawen is responsive to fix issues promptly. This collaboration has led to improvements in tools like the Postprod "What you see is what you get" player.

For users, MEDIAWEN·HUB broadens content accessibility, transcribing, translating, and dubbing content into multiple languages. This initiative has not only expanded reach but has also significantly impacted viewers with visual impairments and literacy challenges.

Ocean Skills is expanding to English-speaking parts of Canada, marking the beginning of scaling efforts to reach a global audience. The collaboration grew with the signing of a significant insurer, April Marine.