• 18 September 2024

Companies hoping to enter the Indian market are faced with a number of challenges, the most significant often being linguistic and cultural barriers. With two official languages and 22 scheduled languages, it can be difficult and even intimidating trying to communicate with such a diverse range of audiences.

MEDIAWEN recognizes these challenges and addresses them through an innovative project which they are calling Coming2India.com. This initiative bridges the communication gap between companies and their Indian customers and employees, regardless of language differences. The project serves as a gateway for companies to meet their language needs, adapting to all Indian languages and media formats. It includes a website offering information about localization in India’s diverse linguistic landscape, as well as free transcription and a turnkey solution where the client’s project is managed from start to finish.

Unlike current trends in the language industry that rely solely on technology, Coming2India.com combines cutting-edge AI-powered technology with the expertise of skilled language professionals. In collaboration with Braahmam International, an established language service provider, this hybrid method adapts content seamlessly and authentically from one language to another.

The hybrid method leverages AI for initial tasks like transcription and translation, efficiently processing large volumes of content for subtitling and dubbing. Experienced local language experts then refine the output, ensuring accuracy and cultural relevance. This approach views AI as a tool that enhances human capabilities rather than replacing them. Combining the strengths of AI and human expertise provides the best possible results. This offers several advantages: it speeds up the translation process with fast turnaround times, and reduces costs by allowing language experts to manage larger volumes of work more efficiently. Companies can grow their audience and achieve faster results, whether training local employees or communicating with potential customers, benefiting from the time and cost savings AI brings.

MEDIAWEN (https://www.mediawen.com) ensures quality is not compromised by integrating reliable language expertise. By partnering with Braahmam International (https://www.braahmam.net), which has extensive experience in Indian culture and languages, quality reviews are integral to ensuring the final results meet the highest standards.

Reliability and security are also prioritized. The project builds software from scratch and hosts data on separate servers to prevent any data leaks, ensuring client data remains secure and confidential.

Through this comprehensive approach, companies are provided with a complete solution to the challenge of communicating effectively, appropriately and confidently with Indian audiences. As Erwan de Kerautem, CEO of MEDIAWEN tell us:

“MEDIAWEN brings the optimal secure solution to address all Indian languages. Our platform to localize and to broadcast audiovisual content makes it easy, fast and affordable to make your eLearning, marketing or informational content available to each and everyone. With our partner Braahmam International, we bring the best solution for the best quality output to corporate and public organizations.“

MEDIAWEN’s initiative is supported by the Innowide Project, a European feasibility program backed by EUREKA, the European Partnership on Innovative SMEs. This program provides European SMEs with the opportunity to explore international market conditions, fostering growth, innovation, and global partnerships. This recognition aligns with MEDIAWEN’s mission to enhance communication via media across all languages on an international scale.

 

About Mediawen and Braahmam International:

Founded in 2014, MEDIAWEN develops secure online software solutions for audiovisual content. Its hybrid portfolio combines Artificial Intelligence and human expertise. www.mediawen.com. Braahmam International specializes in content localization, going beyond translation to engage diverse global audiences. Braahmam’s experience in the industry, ISO 17100:2015 certification and the dynamic and diligent workforce allow it to focus on precise, exceptional quality. www.braahmam.net

 

To find out more about the Coming2India project, please contact us at hello@coming2india.com

 

To find out more about the Coming2India project, please contact us at hello@coming2india.com